Dr Marc Price is Senior Researcher/Engineer for BBC R&D and is on secondment to SMARTlab to work on a range of interactive gaming applications and projects to develop the 3D Interactive Media Lounge in specific spaces for specific user profiles. He is a highly experienced programmer and interface developer with a long list of BBC and other industry projects to his name. He is the Technical Director for this phase of the TRUST project, and the creator of the 3D Interactive Media Lounge game environment. He has also worked on numerous collaborative EC research projects.